Henry must be kicking himself!

Mr Henry Holland, producer of fine goods and head of the House of Holland. A name that many of you will know, possibly due to the rocketing fame of Agyness Deyn, possibly because you were one of the first people to rock a slogan t-shirt. Either way if you know him or not you will definately know his work; those day-glo tops with comical and rhyming slogans about various celebrities and fashionistas.

In the early stage of their lives these tops where the cheeky wares of the well dressed and those people who are always two hearbeats ahead of the trends. Then things changed. For the worse. Somehow the tops became a national phenomena. Everyone from rich to poor, old to young was wearing them. But they certainly weren't wearing old Holland's slogans. Nope this happened to coincide with the nu-rave fever. As a result the even brighter copy t-shirts adorned things like "Frankie says rave" and the revival of "Drop beats not bombs". Just writing these makes me cringe. I can happily say I never bought a silly slogan t-shirt.

Back to subject, so now fashion had moved on. Rave was no longer a featch term to drop into a conversation nor was it seriously used as a statement. It had gained more of a tongue in cheak meaning. Well for the It kids it had. But those among us who shop at sport world and jd sports, well well well. Now they just kept it all alive. You see the tops had become their staple upper half item. So when everyone started to think Doherty had some style ideas and swapped their glowsticks for strawhats and Fred Perry poloshirts the more "sport centered" to put it nicely were keeping The House's first escapade alive.

Mr Holland, you must be kicking yourself. At least they won't be able to afford your sunglasses.